The ebook bottom line:

Science-based information about the nature of creativity and how to apply this knowledge to work more creatively.

Despite common beliefs that creativity is about inspiration, artistic vision or “talent”, it actually has to do with much more than just that. I’ve been investigating what makes us creative and what I’ve learned has contributed greatly to the approach I now take to making my art. Humans are hard-wired to be creative (a scientific fact). Exercising our (visual) creativity is simply a matter of having the right knowledge and knowing how to apply it to the making of artwork or the taking of photographs. There are no secrets here. The act of creating is premised on knowledge because we create both with our intellect and with our subconscious. The ebook explains how creativity actually works and provides ways to apply the concepts.

Empower your personal creativity and get a simple four stage approach that anyone can start using day one. No purchase necessary, no webinars to attend or groups to join, no email spam marketing, nothing else to do except subscribe, get a copy of the ebook, read it and start using the same approach I use to make my artwork. Have you ever wondered how it is that some artists and photographers become known for their creativity and for consistently producing great work? Let me help answer this question: They employ approaches to making their art that work…every…single…time.

In addition…

The ebook has links to online content that illustrates approaches for designing powerful, engaging images. The examples are from a pool of 30 aspects of composition (6 Gestalt principles, 13 image design elements and techniques, 11 image-frame relationships) that are used with 7 elements of design resulting in:

• 8 ways to work with the edges of images
• 6 methods of aligning shapes and lines within a frame
• 5 ways of creating a sense of 3D depth
• 12 methods of capturing the viewer’s attention
• 5 approaches to designing the viewing experience

You will see that applying just several of these design concepts can make dramatic improvements to your images. For those who feel they may benefit from more information about the nature of artistic vision to better understand how to produce dramatic artwork and photography, I have created an accompanying toolkit that provides all the information, tools and guidance that anyone would need to do so. You can learn more about this in the available online content accessed via links in the ebook. Some people may find the toolkit empowering, others may find that it may fill some important knowledge gaps and others, may not need it at all and can carry on with just the information in the ebook.

Are you creating your best work? How do you know? Pick up a copy of this free ebook, read about the examples of artwork and photographs provided and judge for yourself.